creative / direction / design

problems v. solutions

When I work with you, tell me about the problem you're having with the look and feel of your brand, the tone of voice, organization of data, and so on. It’s my job to find the solution for you.

Here are some sample revision requests and how they could be revised to better enhance the quality of your finished project:

Less Effective: Focusing on the Solution

» Can you make the author’s name bigger and make it bold?
» Can you move this image an inch to the right?
» Can you change it to Comic Sans?

More Effective: Focusing on the Problem

» Can you do something to focus more attention on the author’s name?
» This area looks unbalanced, can you fix that?
» We are looking for a clean, minimal font that is easy to read; can you show us some options?